Your talent in fashion doesn’t mean shit !
Imagine a fashion Mogul telling you : Your talent in Fashion don’t mean Shit !
I’ll never forget that cold winter morning walking into Russell Simmons office in NYC for an exclusive private chat about 3 things important to him , family, business and peace. It was about 10 of us Fashion Students eager to learn and hear from one of the top fashion and music moguls , I’ll never forget how he started the conversation ” Are you guys freezing your butts off or what ? we laughed and then he began swiftly ” Don’t wait and let people knock on your door to reach success! What sets you apart from others that may be more talented than you is “balls” . If you have the balls to ask for what you want and put yourself out to the universe ” Success will come .. Fear will get in the way and you will never learn anything new or never experience anything new with the mentality that people need to reach out to you( STAY HUMBLE) .. We all sat back and listened the air was filled with warmth , truth but overall peace.. As his legendary brother walks in Rev. Run from Run DMC he sits down and says “oh sorry to interrupt but what we talking about ” Russell says ” words of wisdom and then Rev Run summed it up ” NEVER GIVE UP” It was funny because he wasn’t in the room to hear Russell’s dialog but yet summed it up so easily.
Those are the conversations that are worth waking up early, going above and beyond and saying TODAY I will do the unthinkable to get nothing but unthinkable and memorable results.
One my my coaches always says to us”If you say you can’t afford something then you can’t afford in believing in yourself and that the universe will provide. Would you agree ?
Designers do the unthinkable ..Build a brand not just a clothing line. www.fashionisabusiness.com
Why some Fashion Designers don’t have manners ?
While many wait for the Holidays to say Thank You and in my opinion you shouldn’t quite frankly because without customers there are no sales and without sales there is no business so here are some tips you can implement this season or ongoing in 2014 to show your appreciation and great ways to survey and see what your audience wants or likes.
" I Will Marry You" -Loyalty Programs are so popular these days and while I like some models of the programs I am not one to do what others do so if you have or been thinking about a loyalty program spice it up and take pertinent information like an anniversary or birthday and focus on ONE specialty event in your customers life and create a loyalty program around that special day! Big value in smaller ways has a better return.
Dear, I love you , Personal & Direct are my favorite , who writes cards anymore and who sends out snail mail ? Well research shows that there is a part of the brain that flickers in excitement when someone receives a gift in the mail. (DIRECT MARKETING is NOT DEAD) Even special cards are cute but go above and beyond and think about what really represents your brand? I am not referring to always offering something “ free” People do not want always want something” free” as crazy as that may sound in fact they want value and the WIFIM ” (what’s in it for me”)
Where is the Champagne?- Who doesn’t love VIP parties ? Take it back to old school style and do it up BIG without spending one dime! Yes mixed methods involving a venue other designers music etc all sponsored because who doesn’t like a free way of promoting to potential. Need help with planning one?email us . email@example.com
Overall whatever you do make sure you are saying “ THANK YOU” and doing it from the heart , it’s the littlest things that makes your audience want to continue doing business with you
6 Tips Designers need to know about making REAL $Cha-ching$ during the Holidays!
The holidays are so sweet so why not sweeten it up with a master plan of making sales with your fashion line . Below are some great tips to put on your holiday list.
Marketing campaigns need to be what’s up!- Be creative with colors and products that complement each other which is a great time to get out that inventory on products that are not that popular .Highlight those features and benefits to the max . Need help with wording hit us up with “ what’s up firstname.lastname@example.org
Get the word Out!- I like to add a little old school mix when getting the word out ! Yes PICK up that phone , write a cute letter and yes social media connects with masses but don’t forget to do something extra ordinary with your existing customers , If people like ,know and trust you they will BUY from you . yes it is that simple!
Don’t be afraid to be DIFFERENT- Yea who cares if your campaign is a little controversial as long as it gets a little attention from your “Target market “then BOOM it’s a hit! That’s who you want to attract anyways so don’t be afraid to really go outside the box and don’t do what others do. BE YOU!
Mix it up like a Martini – Yummy on the rocks but ice it up with your favorite designers that you shop from and paint the picture to your customer. Everyone needs a fit to celebrate for NYE so think 5 steps ahead and bring the personal shopper out of you and cater to personality not what’s in style.
Say what you mean and mean what you say – The masses have all these silly signs that try to trick the customer of what is free what is discounted etc and its annoying to checkout online and your total does not match so don’t be shady and make sure you are clear about what is free or what is discounted, leaves a bad impression if your just about the sale. Be authentic and act with integrity always
GOALLLLLLLLL- I love when the referee in soccer screams goallllllllll in soccer! yup work out your game plan that every day you have a sales goal. Monday are the slowest days for retail besides cyber Monday so what will you do different in each category ?
Overall have fun and remember the holidays is about giving with abundance so make some time to give from the heart and the universe will pay you back in full !
Fashion branding Questions email us email@example.com
Talent doesn’t get you sales in the Fashion Industry but birds do ….
I remember when I was a younger and I auditioned to go to School of the Arts Hisgh school for Theatre & Dance and lord I was nervous , I read my lines and studied every movement .I think i stalked the post man the entire summer waiting for that letter and when it finally arrived I couldn’t believe it ….Yup, I got rejected into the dance department and accepted into the theatre department so I had to re-audition for dance in my first year of school . However I thought I was stronger with my dance techniques in ballet and was so confident I would get in for both . WRONG but later to find out it wasn’t my talent which was the reason all for the denial.
You see as fashion designers we have our niche and there are designers popping up left and right and some don’t even design from scratch they kind of just re-create the wheel and put a label on it and buyers are surely taking note. Do you watch project runway and your screaming talking to the TV because you feel your favorite designers got sacked for all the wrong reasons well let me set the record straight it’s not about talent ! To be a successful fashion designer YOU do not have to have talent ? LOL
Let me explain ….. You see when people like , know and trust you they will become apart of your tribe and support you in evry way . If they can relate to you they feel a sense of being apart of your world. I like to call them beautiful Birds.. YES ,the BIRDS are the people who create the buzz around who you are and what your doing with or without you knowing its like free advertising and some will probably never wear you designs but they feel so compelled in what your doing and those birds help make sales .Talent is overrated because each buyer has a target market and you may just not fit in that cycle so don’t take it personal . BUT Customers listen to birds which entices them to check you out and BUY..So start thinking about the birds in your circle of friends or customers. Do you know who they are and do you appreciate them ?
Today post some sort of appreciation to those precious birds that fly high in conversation about you or your brand because the closer they are and the more your attract the more sales you will have because birds bring sales but of course only if you have a brand and not a just a clothing line.
Fashion is a business ? Do you know how to run it ?
Sleep will make you or break you !
Yup ! Sleep is oh so yummy especially when you have comfy pillows and blankets and its warm and cozy .. okay you get the point .. but I am not talking about sleeping for our bodies to rest I am talking about sleeping or should I say ignoring the business side of fashion ! I think we passively ignore it because we don’t understand it or its’ just to complicated. Here is the easy button
It will make you or break you - if you were going on a road trip to California would you wing it without a map or have some sort communication with siri, google or even a friend ? We often wing it mentally and sleep on the fact that this business side of fashion can be overwhelming and stressful and as artist we just want to focus on the craft but what will break you is that you can design all day and all night but it you don’t sell you wont gain anything especially the time spent. Beautiful Plans like I like to call are so essential ( business plans) no its doesn’t have to be long and boring but it needs to have a clear path of where you want to be and how will you get there. Do you agree if your doing the same thing you wont get different results ?
Even Sleeping beauty needs help - nothing amazing happens overnight and nothing worth working for can be done alone. My mentors always tell me when you invest in continuous learning your investing in something greater something that you cant even put your finger on . No one in this world knows everything and if your not continuously learning from others or investing in yourself to see greater good than how could you progress? Taking action starts with investing in yourself and acting like a business. Small business owners invest all the time to improve their business so what makes you different ? fashion ? no because fashion is a business
Whether you don’t know how or can’t as long as you know that sleeping on the most influential part if your fashion brand will hurt you rather then help you . Wake up and don’t be afraid to ask or seek for the help you need to get you where you want to be .
and always remember , Fashion is a Business, Not a Runway
Stay posted for our fee webinar that will give you key tools for monetizing during the holidays and our 8 week intensive coming in January
Have a question email firstname.lastname@example.org
Drake says “No New Friends ” Barbie says ???
I swear when I am at the Gym that’s when I really listen to the lyrics of music so as I finished a deadly workout this weekend ,Usually I take one hour on Sundays to regroup and plan for my week and as I put together my list I noticed I would write out the task followed by a slash and a persons name. It was later I glanced to make sure I didn’t forget anything and there the lyrics hit me . ” No new friends “Say what ? looking at this list I was quickly reminded that the empire I am building is comprised of MANY people . Of course I have the vision but execution comes with leadership . right ?
First let me ask you this ” if you are doing everything will everything get done ?” Seriously No and don’t event try to say yes ! It’s funny that I had this control syndrome that I needed to design, I needed to sew , I needed to sell and market and PR and blah blah blah .While I preach that you must understand these elements and do some while your starting out because of costs my point is at one point you need to LET GO ! If you do the same thing you will not get different results. So let go and start delegating !
Secondly , the Fashion industry is not only booming but its changing . Do you invest in yourself to learn , to be coached, to be advised, to be helped ? I will never forget my first fashion mentor , she would help me to the max and then she asked me , so if your serious show me ? I later saw an invoice and almost had a heartache but then I said ” Favala you do not know everything and you never will and if you invest in yourself to continue learning your brand will reap the benefits and you could help others .I sure am glad I did that and not too mention now in my life I have business coaches and a TEAM of wisdom , the dream team of VERY successful woman and men in and out of his industry that are go getters. You see the TEAM doesn’t always have to be in fashion but has to understand your vision because fashion is a business. Invest in YOU
Lastly, a team isn’t always about what people do for you but what people do WITH you , let me explain. The buzz of May Kay and Hebalife is insane and these brand ambassadors are selling products but ultimately they are adding others to this circle with one purpose. Create a purpose and get others on your team that believe in what you do , It makes your life easier . The team does the real work with just living the lifestyle you created.
If you cant write your “to do” list and write peoples names next to them that either can assist or you can go to for knowledge then your brand is needing the help . You owe it to yourself and your customers. In order to grow you must fly out of your own space of control and take action and add just a few “new friends” will do just the trick.
Not sure how to start a reliable team ? Sign up for our free Webinar Fashion is a business ; where you will not only learn how to start a team but how to be successful with a team.
Fashion & Business are always in style
If you haven’t heard me rant about ” fashion is a business and not a runway then here it goes one more time , FASHION IS A BUSINESS!
This weekend I was doing what I do best ” shopping” and I ran into a young lady who was getting inspiration for her new collection . So I began speaking to her and she was on her 4th collection for the year and I said WOW that is amazing , where could I see your collections and she proceeded to tell me that she she has only sold a few here and there and her future goals for buyers etc . So I then asked ” what else is your brand comprised of ? she quickly said just clothes so I began to ask her where does she get her inspirations for her lines and she said her grandfather used to be photographer and when she was a child she would spend hours in the dark room and began a passion for photography and not just any photography vintage old looks. So her line mirrors that era, I said wow so why don’t you have that apart of your brand since its a passion ? she looked at me eyes wide opened , giggled and said how ?
You see we are all comprised of passions and in fashion we have different customers and in this BUSINESS ;clothing is just one facet that you can offer your customer so if you add many elements in to your brand the possibilities are endless. What do you offer your customers besides a piece of clothing ? Besides the experience ? Do you offer a brand that encompasses a lifestyle ? While Fashion is a Business , fashion should represent you because “You are your brand and if people like you they will do business with you “-KK
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I designed a collection now how do I get buyers ?
When I first started designing in college I didn’t even know what a “ real buyer “ was let’s just say the cash sales from customers made me happy and as long as I didn’t have to eat ramen noodles I was happy but then it dawned to me “what was my next step ? Yup this question was so frequent in my head that I started having dreams about it and kept me on edge because I needed to know what they want. They as in “buyers” what do buyers really want and how do I get them? Later I realized that I wasn’t the only designer having this infamous question. For every designer I work with this is the most popular question so here’s what my easy button says: If you have a strong fashion brand, buyers will detect it without you even selling it to them (point blank)… so your real question should be “Do I have strong fashion brand?”
Here are some of my snap snap tips to see if you’re close to establishing that brand?
Snap 1- Have you done your Beautiful Plan (some might call it the scary Business Plan) The map that gels your business aspect with fashion. Think of it this way without a map where do you know where you’re going? Do you really have a fashion brand that encompasses who you are? Does it really connect with your target audience and your entire vision/ lifestyle and purpose? I like to always reflect on why I started designing clothes in the first place because that reason always leads to a higher meaning.
Snap 2- Show us what you got? Building a strong fashion brand is basically mirroring what you love and what else you have to offer to the world besides fashion that is your passions. The reality is not everyone is going to wear your clothing but if you can impact a wider audience through your line, make money from it and leave the same impact would you do it? Now that’s what you call a fashion footprint!
Snap 3- Do your Homework, you can’t expect to make people happy, excited and motivated about being in tuned with your brand if it’s the wrong audience. I always say “who’s your girl, what does she do, where does she shop, how much money does she make etc . You can’t even begin to approach a buyer if your customer doesn’t even shop there. If you understand your audience you will understand the buyer’s behavior.
So as you can see there is no easy button for buyers and while there’re many elements in getting a “ real “ buyer the facts say it all : a buyer needs no introduction to a line because it’s speaks for itself in everything that it has to offer and in this industry that is your sales pitch . Don’t get me wrong they look at your collection; they look at your sales which don’t always have to be warranted but most importantly they look at your social media involvement. At the end of the day a buyer wants to buy a line that will sell to new customers and keep old customers because fashion ultimately is dollar for dollar.
Does your brand speak without saying “I am just a clothing line; if your answer is yes then you have a brand!
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